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Writer's pictureJohn Pierson

How and Why to build a website for your Personal Training business.

Are you a personal trainer looking to expand your business and reach more potential clients? One of the best ways to do so is by having a website. In this blog we answer the How and Why to build a website for your Personal Traini. A website can help showcase your services, provide information about your business, and attract new clients. However, building a website can be intimidating, especially if you need more technical experience. In this blog post, we'll share tips and tricks to help you create a website for your personal training business. Even if you are a small local business, your potential clients will find you through a few different ways, but the likelihood is Word of mouth or Online research. Please read our blog post on the Customer Journey HERE.


How and Why to build a website For your Personal training business in the City of London. Bank, Monument, Fenchurch street.

1. SEO

Having a website is crucial for businesses to be found online. A website makes it easier for potential customers to find your business and learn about your products or services. A website is a hub for all your online activities and a digital storefront for your business. A website can showcase your products or services, provide valuable information to your audience, and establish your brand's online presence. Additionally, optimising a website for search engines helps your business rank higher in search results, making it easier for potential customers to find you. Optimising a website for search engines is crucial for businesses to be found online and attract more customers.

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2. A Permanent place for your content

Creating a website can provide you with a permanent place to showcase your digital content. If you were required to produce content every week and it was only visible for 24 hours, it might not be worth the effort. However, by developing solutions that are easily searchable online, your website can act as a magnet to attract clients to your work. This can help you to establish credibility, build your brand, and ultimately, grow your business.

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3. Choose a website builder

The first step in building a website is choosing a website builder. Many website builders, such as Wix, Squarespace, and WordPress, are available. Each website builder has pros and cons, so it's essential to research and choose the one that best fits your needs. This website has been built on Wix, and as someone who updates and posts regularly through this platform, it has been critical. Remember, when picking a platform, there is more than just the website. Within Wix, you can create email campaigns and advertise through social and search engines. 

 

4. Pick a domain name

Once you've chosen a website builder, it's time to pick a domain name. Your domain name is the address where your website can be found online. Choosing a domain name that is easy to remember and relates to your business is a crucial starting point. 

 

5. Create a homepage

Your homepage is the first thing visitors will see when visiting your website. Making a good first impression is essential, so take the time to create a visually appealing and informative homepage. Include information about your services, your experience, and your qualifications. This information should be easy to understand and linked to your objectives for your website. 

 

6. Add a services page

One of the main reasons people will visit your website is to learn about your services. Create a services page to showcase your services, pricing information, and other relevant details.

 

7. Include client testimonials

Client testimonials can be a powerful tool to attract new clients. Include testimonials from satisfied clients on your website to help build trust and credibility.

 

8. Make it mobile-friendly

More and more people are browsing the web on their mobile devices. Ensure your website is mobile-friendly and easily viewed on a smartphone or tablet.

 

9. Include a call-to-action

Finally, make sure your website includes a call-to-action. This could be a button to schedule a consultation or a form to request more information. A call-to-action can help turn website visitors into paying clients.

 

Building a website for your personal training business may seem daunting, but it can be done with the right tools and strategies. Follow these tips and tricks to create a website that showcases your services and attracts new clients.

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Are you ready to take control of your personal training business? We offer personal trainers a flexible, low-cost booking option for trainers in the City of London near Monument and Bank. Book your free trial today.




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