Google Search Console - How Are Your Clients Finding Your Personal Training Website?

Written by John Pierson

Summary

As a personal trainer, you want your website to attract more potential clients. Google Search Console (GSC) helps you see what potential personal training clients are searching for before they land on your site. By analysing impressions and clicks, you can refine your SEO strategy, improve your content, and drive more traffic to your business. Checking GSC regularly allows you to track performance and identify new opportunities to grow your personal training business online.

How to check Google Search Console for valuable search data.

If you've set up GSC, you can gain valuable insights into how your website appears in search results and what’s bringing potential clients to your site. This information can help you fine-tune your fitness marketing strategy and ensure that your training services are reaching the right audience.

How to Check Your Search Queries in GSC

1. Log into your Google Search Console account. (If you do not have one, linking your website with Google is quite simple.)

   
   

2. Click on Search Results in the left-hand menu.

   

   
   

3. Scroll down to the Queries section.

   

   
   

4. Sort by Impressions to see which search terms are making your site visible the most.

   

   
   

5. Click on Clicks to find out which searches are actually bringing visitors to your website.

   

   
   

6. Here, you can see all of the details of how many clicks and impressions your site has received.

   
   

   

   The Workout Network 28 Search & Impressions

This data gives you valuable insights into what’s working and where there’s room for improvement. If specific search terms have high impressions but low clicks, your titles and meta descriptions might need tweaking to be more engaging. If some queries drive traffic, consider creating more content around those topics to strengthen your online presence.

Regularly checking Google Search Console helps you track performance, spot opportunities, and make informed decisions to grow your website’s reach and engagement.